New Partnership
Nutraceuticals

Safic-Alcan and Oterra announce a distribution partnership for natural colors in the French nutraceuticals market 

Published on September 7, 2026

Colorful sports drink bottles being filled with powdered drink mixes on a field, with athletes exercising in the background.

Paris-La Défense, September 7, 2026 – Safic-Alcan, a leading global specialty chemicals distributor, and Oterra, one of the largest global providers of naturally sourced colors, announce a distribution partnership for Oterra’s natural color range in the French nutraceuticals market, effective July 1, 2026. 

Under the agreement, Safic-Alcan becomes the distributor of Oterra’s naturally sourced colors and product technologies — including the CapColors®, ColorFruit® and I-Colors® ranges — to nutraceutical manufacturers across France. The partnership gives French formulators local access to a natural color portfolio built specifically for supplement formats: compressed tablets, functional gummies, capsules and instant powder drinks. 

Supplement brands face rising consumer demand for natural and clean-label formulations, alongside a parallel push to convert away from synthetic colorants — including the synthetic lakes long used in tablets and coatings. Oterra’s naturally sourced colors, derived mainly from fruits, vegetables and edible plants, answer both pressures. The I-Colors® range is engineered as a direct alternative to synthetic lakes, delivering even, spotless colorization in powder-based products with no dephasing or specking; CapColors® encapsulation adds resistance to light, heat and oxidation for vibrant, stable shades at lower dosage. 

Oterra brings a vertically integrated operation and the widest natural color portfolio in the market, focused exclusively on natural colors and coloring foods. With roots tracing to Chr. Hansen and a first color launch in 1876, Oterra today serves more than 2,200 customers across 130-plus countries, operating under FSSC 22000 certification with SBTi-validated climate targets and 100% renewable electricity across its sites. 

The nutraceutical market is moving decisively toward natural. Formulators require colors that hold up in demanding tablet, gummy and instant powder applications without compromising on the clean-label promise their consumers expect. By pairing Oterra’s naturally sourced color technology with our technical and commercial proficiency in France, we give sports nutrition supplement brands a clear, proven path to convert from synthetic to natural.
Paul FloryGlobal Business Development Manager, Nutraceuticals Safic-Alcan
France is one of Europe’s most dynamic nutraceutical markets, and demand for natural colorants here is accelerating. Local formulators need more than product — they need application support toget the shade, stability and cost-in-use right for each format. That is what this partnership deliverson the ground.
Thibault FesquetAccount & Product Manager, Nutraceuticals — France Safic-Alcan
In Oterra we are committed to support your journey to more natural solutions by providing the best natural color solutions, personalized support, and reliable access to our extensive portfolio of naturally sourced colors.
It is therefore a pleasure to announce that Oterra has appointed Safic Alcan France as our market partner in France addressing the natural color solutions for the French nutra market with effect from July 1st, 2026.
Safic Alcan France has a proven track record of excellent customer service and has the technical expertise, local sales, and logistics network to support your growth as a valued Oterra partner.
Enrique MiquelGlobal Head of DistributionOttera

About Safic-Alcan 

Safic-Alcan is a global distributor of specialty chemical ingredients headquartered in Paris-La Défense, France. In 2025, the Group generated a turnover of €1,018 million and employs over 1,000 people worldwide, including more than 400 sales professionals. With 47 offices covering more than 70 countries, Safic-Alcan combines a global supplier network with strong local expertise to support customers across industries such as rubber, coatings, plastics, pharmaceuticals, and personal care. Operating under ISO 9001:2015 certification and recognized by EcoVadis, Safic-Alcan is committed to delivering sustainable, high-performance solutions while acting as a durable link between partners worldwide. 

About Oterra 

Oterra is a global supplier of naturally sourced colors for the food and beverage industry. Since its first color launch in 1876, the company has focused on developing color solutions based on natural ingredients and application expertise. 
As Oterra’s market partner in France, we distribute their color solutions and support customers with local market knowledge and technical guidance. Through our collaboration with Oterra, we help customers address demand for safe, sustainable and natural food products, and support their product development journey towards natural. 

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