Prime N' Roses – The emulsion face primer that does It all

Face primer

Safic-Alcan's formulation hub has just been released and we have seen that a lot of you have taken interest in one of our formulations.  
Today’s let dive into Prime n’ Roses and see what makes it so special.  

When skincare meets makeup, magic happens. Prime n roses is the emulsion face primer that blurs the line between nourishing skincare and a flawless makeup base. Whether you're looking for a face primer that hydrates, smooths, and preps the skin or a makeup primer that extends your makeup's wear, this hybrid formula is your new essential. 

Today, we’re diving deep into the world of primers and uncovering what makes prime n roses not just a cosmetic product, but a skincare revolution. Let’s explore its formula, benefits, use cases, and why you should make the switch to emulsion-based primers.

What does a primer do?

A face primer is a base product applied before makeup to help it adhere better and last longer. But in today’s beauty landscape, the best primers do much more. They serve as multitaskers, offering skincare benefits while enhancing your makeup look. 

Think of a primer as your makeup's best friend—smoothing over pores, fine lines, and uneven texture, while creating a barrier between your skin and foundation. This means less cakiness, less smudging, and a far more polished final look. 

Prime’n’roses takes this functionality to the next level. It’s a 2-in-1 serum-primer designed not only to perfect the skin's surface but to actually improve its condition with continued use. 

The science behind Prime n’ roses

  • Hyaluronic acid : Deeply penetrates the skin to provide long-lasting hydration. This form of HA is more effective at holding moisture, keeping your skin plump and smooth throughout the day. 
  • Rice bran Oil: Rich in antioxidants and vitamin E, rice bran oil combats signs of aging and supports skin regeneration. It also improves elasticity and smoothness— ideal for mature skin types. 
  • Rose water: Known for its calming, anti-inflammatory properties, rose water soothes irritation and reduces redness. It also gives the skin a radiant glow and a fresh, clean scent. 
  • Sebum-absorbing agents: Specially added to manage shine and control oil without drying out the skin, making Prime n’ roses perfect for combination to oily skin types. 

Why choose an emulsion primer over traditional primers?

Most traditional primers rely heavily on silicone. While silicones are great for smoothing the skin, they can sometimes clog pores, cause breakouts, or feel too heavy—especially in warmer climates. 

An emulsion primer, on the other hand, offers: 

  • A lighter, breathable texture; 
  • Skincare-first ingredients; 
  • Improved absorption and layering; 
  • Natural, dewy finish (vs. overly matte or flat). 

For consumers who are becoming more ingredient-conscious and favor hybrid products, Prime n’ roses hits the sweet spot. It’s clean, modern, and effective. 

Who should use Prime N roses?

 The short answer? Everyone. But here’s a deeper breakdown: 

  • Dry skin: benefit from deep hydration thanks to hyaluronic acid and nourishing oils. 
  • Oily skin: Enjoy shine control through sebum-absorbing agents while still maintaining comfort and moisture. 
  • Mature skin: Experience anti-aging effects with antioxidant-rich rice bran oil and smoothing texture. 
  • Sensitive skin: Soothe irritation with rose water and avoid harsh chemicals. 

Whether you're wearing a full glam face or going for a no-makeup makeup look, this primer adapts to your routine and enhances your skin’s natural qualities. 

How to use Prime n roses

  1. Cleanse and moisturize your face as usual. 
  2. Dispense a small amount of PRIME'N'ROSES onto your fingertips. 
  3. Apply gently to your skin, focusing on key areas: forehead, cheeks, nose, and chin. 
  4. Let it absorb for about 30 seconds before applying foundation or BB cream. 
  5. Optional: Use it alone for a healthy, fresh glow without makeup! 

Pro Tip: Use it as an eye primer to enhance eyeshadow payoff and longevity. 

Best face primer for specific skin

  • Best face primer for mature skin: Thanks to its antioxidant-rich formula and smoothing finish, Prime n roses reduces the appearance of fine lines and texture. 
  • Best primer for oily skin: The powdery dry-down ensures your foundation won’t slide off or break apart. 
  • Primer for radiant skin: Hyaluronic acid and rose water combine to create a healthy, luminous glow—without highlighter. 
  • Primer for sensitive Skin: Calms and soothes with rose water while creating a breathable layer between skin and foundation. 
  • Makeup primer that hydrates and smooths: Ideal for long workdays or event makeup—your skin stays fresh, and your makeup stays flawless. 

What makes Prime n roses stand out?

  • Hybrid Formula: Part serum, part primer. 
  • Clean Beauty: Free from parabens, silicones, synthetic fragrance. 
  • Dermatologically Tested: Safe for daily use. 
  • Versatile Finish: Works well under matte or dewy foundations. 
  • Lightweight emulsion texture: Rare in the primer category, giving a silky-skin feel without weight. 

Consumers today are asking more from their beauty products. Prime n roses  answers that call. 

What does a face primer do?

It prepares the skin for makeup by smoothing texture, enhancing grip, and boosting longevity.

What is the best face primer for mature skin?

Prime n roses, with its rice bran oil and hydrating emulsion texture, it helps plump and smooth aging skin.

How to apply primer on face correctly?

Apply it after moisturizer, focusing on the T-zone and any areas with large pores or uneven texture.

Is this primer suitable for oily skin?

Yes! Its sebum-absorbing formula reduces shine and helps control oil all day.

Can you use this primer alone?

Absolutely. It gives a subtle glow and smooth finish even without makeup. 

What is an emulsion primer and how is it different from a traditional face primer?

Emulsion primers combine the lightweight feel of a serum with the smoothing and hydrating properties of a primer. They’re ideal for anyone wanting a breathable, skincare-forward formula.

Ready to prime and glow?

The future of beauty is hybrid, and prime n’ roses embodies that future.  

With each application, you're not just prepping your skin for foundation—you’re treating it with high-performance, skin-loving ingredients. Whether you're dealing with dryness, oiliness, or just looking to upgrade your makeup game, this emulsion primer is your new go-to. 

Try Prime N' Roses today and experience the best of skincare and makeup in one luxurious step. 

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