Safic-Alcan Customer Days: Where Expertise Meets Sensory Innovation Across the Globe
In today’s fast-paced and emotionally driven beauty market, brands are no longer competing solely on product performance—they are competing on experience. At Safic-Alcan, we understand that creating a standout cosmetic product involves more than functionality. It requires texture, emotion, sustainability, and storytelling. That’s why we’ve created Customer Days: local, immersive events designed to help our customers experience innovation in action.
Held across Europe and Latin America, these events reflect our global presence and local adaptability, offering a hands-on approach to formulation trends, sensorial science, and ingredient selection—all in a format that fosters real, meaningful conversations between customers, suppliers, and our teams.
A Global Program Rooted in Local Needs
Our Customer Days take place in key markets including France, Germany, Poland, Spain, Brazil, and the UK, with each edition tailored to the regional expectations and technical interests of local customers. While each country has its own format—lab sessions in France, interactive prototypes in Spain, community-focused gatherings in Brazil—the objective remains the same: to provide a concrete, engaging, and relevant customer experience.
In Poland, participants explored longevity and sensory care through market trends and ingredient-led workshops. In Spain, the focus was on sensorial textures, clean beauty, and minimalism. In France, small-group “Smart Labs” allowed attendees to formulate in real time, testing our materials hands-on with direct technical support. In Germany, seminars were organized in major German hubs (Cologne, Hamburg and Munich) where participants received great insights from experts in different workshops exploring cosmetics, skin & hair care formulation or even skin biology. Finally, in Brazil, local Connect Days blended market insight with live demos, driving practical applications and real project leads.
Each event reflects our commitment to making innovation accessible, applicable, and co-created with our customers.
Setting new standards in B2B experience
These events are not just technical updates—they are full-sensory experiences. Attendees discover new textures, test finished prototypes, engage in trend forecasting, and explore raw materials that respond to their formulation challenges.
But most importantly, Customer Days are built around the idea that human connection accelerates innovation. We don’t just talk about our expertise—we demonstrate it, side-by-side with our partners and clients. Every discussion, every prototype, every test is part of building a shared path forward.
By creating these touchpoints around the world, we ensure that our customers—from R&D chemists to brand managers—feel supported, inspired, and heard.
Looking Ahead
With new editions planned in London, São Paulo, and Goiás, we will continue to invest in customer-first experiences that combine scientific depth, market relevance, and genuine collaboration.
As global distributors of specialty ingredients, Safic-Alcan’s mission is to provide more than products. We offer knowledge, proximity, and a trusted partnership.
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