Ashland

NATROSOL™ 250 MR PC

Viscosity modifier used in cosmetic applications like oral care products. Suitable for antiperspirants and deoderants. It is a protective colloid, stabilizer and suspending agent suitable for toothpaste.Benefits:Provides consistency, dispensability and binding powerExhibits pseudoplastic flow behaviorNon-ionic, non-perishable

KLUCEL™ PR

Thickener developed for use in home care formulations. It is a non-ionic water-soluble cellulosic polymer.

NATROSOL™ 250 MR

Natural thickener or rheology modifier for use in home care products. It finds application in laundry detergents, fabric softener, laundry pre-treatment, toilet bowl cleaner, dishwashing liquids and air freshener gels.Benefits:Complies with ISO 16128-2:2017 (>54%) for natural origin content Biodegradable

SOREZ™ 100

Soil release & anti-deposition agent for use in laundry detergents, fabric conditioners and laundry pre-treatment. It also acts as a film-former and dispersant. It is used for liquid, gels and powders.Benefits:Suitable for synthetic and cotton-blendsCold processable

BENECEL™ E10M

Thickener, water-binder, lather enhancer & stabilizer for use in home care products. It can also acts as a film former, co-suspending and co emulsifying agent.Benefits:Derived from sustainable celluloseWater-solubleProvides dense stable foam

BLANOSE™ CMC 7LF

Thickener, foam stabilizer and water binding agent for use in laundry detergents, toilet bowl cleaners and air freshener gels. It is suitable for hygiene applications.Benefits:Derived from sustainable celluloseWater-solubleVegan suitable, COSMOS validated