Beauty that evolves. Formulas that stay ahead of trends. Innovations that adapt.
During HPCI CEE 2026, Safic-Alcan invites you to discover a new era of personal care through “Ever-Adaptive Beauty” – a forward-looking concept developed in collaboration with our ESG team.
As climate change, demographic shifts and evolving lifestyles continue to reshape our world, the beauty industry must evolve. It is no longer only about what works today, but about what will work 30 years from now.
Visit us at Booth 220 and take a look into the future of formulations and innovation.
A Stronger Global Market Presence
Safic-Alcan now operates 10 application laboratories worldwide, strengthening our ability to develop solutions tailored to local needs and scalable on a global level.
With two recent major acquisitions in Latin America (Anders) and the Asia-Pacific region (Ingredients Plus), we have significantly strengthened our regional expertise, sourcing capabilities and formulation flexibility.
This expansion enhances our ability to anticipate regional regulatory and climate challenges, develop formulations adapted to local resources, accelerate go-to-market strategies and provide personalised technical support worldwide – ensuring flexibility, relevance and effectiveness wherever the beauty industry is evolving.
The “Ever-Adaptive Beauty” Concept
Skincare routines are shaped by the environment, culture, available resources and age. To bring this vision to life, we created five personas, each representing a different region of the world.
When developing the Future Beauty Personas, we wanted to connect global consumer trends with markets of particular importance to Polish cosmetics manufacturers.
Yuna from Seoul represents the Asian market, which remains one of the most important sources of inspiration for modern beauty. Omar from Dubai represents the dynamic and export-oriented Middle Eastern market. Marta from Warsaw represents the largest local market. Michael from the USA and Ingrid from Norway represent mature North American and EMEA markets, where healthy aging and longevity are becoming increasingly important.
Each persona has also been designed as a tool to translate the specific characteristics of a given market, lifestyle and key consumer challenges into concrete formulation design directions.
Smart Beauty Devices (in collaboration with NUON)
Innovation goes beyond the product formula itself.
In collaboration with NUON, a company specialising in the design of medical devices and cosmetic packaging, we are bringing smart technologies directly into everyday skincare routines.
At our booth, discover smart devices such as microneedling devices, phototherapy, vibration systems, cooling and heating technologies, and diagnostic tools for measuring skin condition.
Meet Our Co-Exhibitors
- Momentive: Build on decades of expertise in sensory and high-performance technologies. From silicones to naturally derived ingredient-based solutions, Momentive’s innovative portfolio helps create formulations with exceptional texture, sensory feel and performance.
- Mibelle Biochemistry: Where nature meets science. Inspired by natural compounds and supported by advanced biotechnology and scientific expertise, Mibelle Biochemistry develops unique, high-quality active ingredients.
- GREENTECH: Discover the power of nature through biotechnology. A pioneer in plant biotechnology, GREENTECH develops advanced active ingredients inspired by plants, algae and microorganisms, combining natural mechanisms with modern technologies.
SENSORY Zone – Feel the Future of Beauty
In a world where efficacy has become a basic expectation, sensory experience is becoming the new active ingredient. Texture, consistency, fragrance and application experience increasingly determine how we perceive a product and the emotions it evokes.
Modern cosmetics are not only expected to work — they are also designed to engage the senses, create emotional experiences and make skincare an enjoyable ritual.
That is why this year we invite you to the Sensory Zone – a place where beauty can not only be seen, but above all felt.
During short and inspiring Sensory Talks, we will explore the latest data and trends shaping the world of sensory experiences and showcase hot product inspirations from global markets.
Immerse yourself in a world of textures, transformations and sensory experiences that are defining the future of cosmetics.