The Digital Lab - Formulations

While its caramel scent takes you back to a 1950s funfair, its sparkling raspberry pink hue adds a retro touch to your cheeks! The mousse texture of this rebellious blush is based on a naturally sourced elastomer gel combined with powders. Carnauba wax and sumac wax work together to strike the perfect balance between consistency and meltability, while emollients add slip. With its matte, powdery finish, CANDY TWIST is easy to apply and offers buildable coverage, making it ideal for creating a subtle pin-up !

MILK SHAPE makes your curves swing and reshapes your pin-up silhouette! Thanks to a slimming active ingredient combining bioavailable silicon and caffeine, MILK SHAPE boosts your body with a draining and firming effect. Its milky texture and delicious scent, blending cinnamon and orange blossom, are reminiscent of the sweetness of milkshakes. Finally, the velvety texture of this body milk leaves the skin feeling soft.

Under the bright neon lights of a1950s diner, this anhydrous highlighter captures the light and diffuses an ultra-luminous ‘glowy’ effect. Its creamy texture melts like vinyl on a turntable, and its transparent finish suits all skin tones. A trio of glamorous pearls creates a hypnotic holographic effect, illuminating your cheekbones with electric red and blue reflections. While its sparkling kiwi scent adds a dose of pep to groove the night away, your glow remains intact, thanks to a natural film-forming agent. 

Ideal for styling your rocker quiff or retro blow-dry, this styling paste offers long-lasting hold and is resistant to anything! FIX’N’ROLL leaves a transparent matte finish on the hair for a natural look and rinses out very easily.

When skincare meets makeup, PIN-UP FILTER enters the scene! This emulsion awakens your skin with a feeling of freshness and provides optimal hydration. Thanks to its smoothing film-forming effect, this foundation primer improves the application and hold of makeup.

This light serum contains the multifunctional humectant HYDROVANCE® that cares for the scalp and helps repair and protect hair. YUZU Ceramide B which is a traditional Japanese Citrus helps treat and protect hair damaged from chemical processes. Burgeon-Up boosts hair growth by promoting the stem cell growth factor. STRUCTURE® XL and Purity® 21C PURE give the smooth serum texture creating a non-greasy texture for the hair.

This shampoo has a natural origin content of over 90%. It is thickened with the rheology modifier, Elfacos® GT 282S, which allows crystal clear clarity. Cleansing is achieved using a combination of surfactants including Safic' Care S GEHD MB for optimum foaming with mildness. Silsoft™ Q PMF interacts with the water uniquely to provide improved combability in wet and dry hair, to vastly improve manageability and protect your locks from damage. It also works to increase softness, reduce static and increase shine. Saboperl APG provides the aesthetically pleasing pearlescent shimmer to the formulation for a premium appearance.

This rich, luxurious conditioning mask is used to provide mass restoration to damaged hair. The luxurious texture is thanks to Structure® Silk which is a potato-based multi-functional rheology modifier. Safic’ Care FI QUAT-GHPTC is a natural conditioning agent used to improve combability. Hydrovance® hydrates, strengthens and repairs the hair fibres, even in rinse off applications. Aristoflex® Velvet is creating the bouncy ‘gel-cream’ texture. GenAdvance® Repair is a conditioning agent which repairs damaged hair as well as preventing further damage. LIPEX® SheaLiquid TR™ is a sustainably sourced liquid shea butter which is fully traceable back to the source. SymProt’In Lupin™ is a biomimetic peptide which can deeply penetrate damaged hair fibres to produce mass restoration.